Over at Prometheus6, Earl is dealing with the paradox of choice.  If you’ve got a nice chunk of time, go over there and check that video out…then take a look at what Malcolm Gladwell has to say about the subject. I do happen to believe that the choice/happiness curve is bell shaped, that is to say there is some level of choice after which we become less rather than more happy. But it’s interesting to see them think about it aloud, and the analogies/images they use are pretty innovative.